Case Study ///
CES Software
Complete Education Solutions approached us to modernise their outdated website. We designed and developed a custom WordPress theme with playful GSAP animations to better reflect their software and industry. Alongside the rebuild, we implemented SEO best practices and a 12-month content strategy, resulting in a 40% increase in clicks and organic traffic.
40% click and impression growth YoY
Through a combination of website optimisation and a strategic landing page and blog content plan, clicks and impressions increased by 40%, resulting in a steadier flow of software demo leads.
0.5% click through rate improvement
Although the website was appearing in search results, click-through rates remained below 1%. Our optimisation of metadata and development of targeted landing pages increased CTR by 0.5%, resulting in more users visiting the website from search.
National SERP results all primary keyword requests.
Currently, CES appears on page one for national search results for keywords and queries such as ‘Childcare Software’, ‘Childcare Booking System’, ‘PE Planner’ and more.
Goals
We set out with some specific goals and aims for this specific project. Those were the following:
Specifications
We achieved this with a solid foundation of best practice SEO and an informational approach to content in the blog and website. Along with Schema Markup, we knew what boxes to tick to not only bring in more users and clicks to the website with traditional SEO methods, but also how to convey the right information in the right format in the right places with enough authority to present in AI search.
We then blended this into the web build resulting in a website that reflects the animated aesthetic requested, with the desired performance combination.