Modern Vintage Weddings

Strengthening Existing Content
Through A Smarter SEO Strategy

I worked directly with Modern Vintage Weddings to create a content strategy that helped organise and prioritise what was always there under the surface. The results were a direct increase to organic traffic and leads almost instantly.

“Modern Vintage Weddings already had the content and credibility; it just needed structure. By refining their sitemap and SEO strategy, we turned existing authority into meaningful organic growth.”

20+

Blog posts

1x

Content strategy

80%

Increased traffic

100%

Client satisfaction

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What We Did

Optimising Existing Work With Some Semantic Structure & Content.

Modern Vintage Weddings had all the authority it needed to compete. However the technical build of the website meant crawlers weren’t finding what they needed. We fixed that and implemented a sitemap, content strategy and some optimisation to increase organic traffic by over 80% in 6 months.

a marketing team in an office
mvw mockup

We fixed the sitemap, crawlability and semantic structure of navigation, pages and content to help users and search engines find the right stuff.

Existing content was reorganised and linked with new content from the strategy to create the topical authority that was always there.