Case Study ///
Templer way campers
Templer Way Campers is a campervan conversion business based in Devon. The owner contacted us looking to scale, with the aim to open multiple warehouses and expand the business. We upgraded the website into a modern theme, with optimised pagespeed, semantic site structure and a built in 12 month SEO strategy.
155% Click & Impression Growth In 2025 Alone
Since launching the strategy, quarterly clicks increased from 1,670 to 4,260, while impressions grew from 70,700 to 274,000 through the content strategy alone.
100% Lead Conversion Increase
Lead generation doubled year-on-year, increasing from fewer than 10 enquiries per month to 20–30. With an average project value of £15,000, this represents an estimated £75,000–£100,000 in additional monthly revenue potential.
547.24% Organic Traffic Growth In 2025
We’ve seen over 500% organic traffic growth in previous year. This is due to rising authority from engagement, leads and a direct result of an active content strategy bringing in users for broader national and local search terms.
Goals
We set out with some specific goals and aims for this specific project. Those were the following:
Specifications
We achieved this by developing a custom WordPress theme and design system for user experience and pagespeed with a tailored SEO strategy from the start. We created a semantic sitemap based on keyword and entity research and SWOT analysis.
The site had technical and high-level SEO baked into it from the ground up. Once the foundational SEO was in place, we curated a 12 month SEO content strategy to start targeting long tail and lower volume keywords.